Parks Capital at a Glance
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Parks Capital is a boutique investment advisory firm in the Bushnell's Basin area of Pittsford NY. We are registered with the Securities and Exchange Commission (S.E.C.) and manage assets for individuals, small businesses and trusts.
The firm is built upon a single mission of helping our clients achieve their long-term financial goals. The advisors of the firm work closely with clients to help craft their financial goals and build optimum strategies to achieve the goals overtime. (read more about how we do things ..) |
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Our History"We designed and adopted an advisory model where we no longer sell products to clients, instead we buy products for clients " "A firm that focused entirely on the future of its clients and not on sales targets and transactions processed . " |
A small group of advisors tired of the old brokerage practices of big wire house firms decided to break away and form a new kind of financial services firm. A firm that focused entirely on future of its clients and not on sales targets and transactions processed .
On November 11'th 2005, we formed this type of firm and called it Parks Capital . We were so focused on changing the old practices that the firm decided to implement a no transaction fee model where the client doesn't pay us a single penny in transaction costs or sales charges. We designed and adopted an advisory model where we no longer sell products to clients, instead we buy products for clients based on their unique financial plan and needs. Our clients pay us as their long term advisors and confidants instead of their broker or sales associate. This client focused plan oriented approach of the firm, took us away from the industry standard goal of how to find our next client to a goal of how to give our clients the best services and advice so they can grow and achieve their goals. (Read more about our fee based approach here ...) |
Our Advisors
With an academic background in finance and technology, Rajiv has been with the Parks Capital since its inception. Trained in technical analysis by firm's founding member, Ralph Parks, Rajiv manages all investment product selection and analysis firm wide. Rajiv earned his degree in finance and management of information systems from Rochester Institute of Technology and has lived in the Pittsford community since 2007 . He has been years in the financial services industry since 2005 and brings a deep understanding of financial markets and economic issues.
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A founding member of the firm, Gina’s primary responsibilities are managing client relationships and overseeing their long term financial planning process. In December 2010 Gina assumed the role of Chief Executive Officer of the firm. Gina views her greatest responsibility as "integrating holistic wealth management strategies for the benefit of each client’s unique circumstance." Previously, Gina was the Investment Management Associate with Smith Barney in Pittsford, NY and has been in the financial services industry since 1998.
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Firm S.E.C. Fillings
Firm Brochure (ADV)
